Scale winner+$3.2k/wk
Scale Brand search, US (+30%)
ROAS 5.06× vs portfolio 3.84×. Budget cap hit 4 days running.
Run all your paid campaigns from a single tracker
Meta, Google, Reddit, LinkedIn, X, and Snapchat, synced nightly, summarized by an AI analyst that flags wasted spend before standup.
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overads
NNorthwind Coffee Co.▾14 accounts ▾MC
Overview
Across all connected accounts
7d14d30d90d
Spend
$48,210
+4.2%
ROAS
3.84×
+0.21
CPA
$22.40
−$1.80
CTR
1.92%
+0.08pp
Spend
Daily spend by platform
SpendConversions
MetaGoogleReddit
Top ad accounts
ranked by 30-day spend| Account | Spend | ROAS | Δ 7d |
|---|---|---|---|
US Core | $18,420 | 4.12× | +9.4% |
 Brand search, US | $12,860 | 5.06× | +3.1% |
EU retarget | $9,140 | 2.78× | −1.2% |
 Subreddit promo | $4,720 | 2.94× | +6.8% |
| PMax, Coffee gear | $3,070 | 1.94× | −4.5% |
Today's morning brief
3 rankedPause underperformerFrees $4.4k/wk
Pause PMax, Coffee gear
ROAS slipped to 1.94× (−42% over 14d). 3 creatives at fatigue.
Creative fatigueLikely +0.4× ROAS
Refresh EU retarget creative
Frequency 6.1, CTR down 23% WoW. Two variants ready.
Trusted by ad operators at
NorthwindHelios LabsArclightFoundry & CoLumen BioAcme StudiosParallelMeridianNorthwindHelios LabsArclightFoundry & CoLumen BioAcme StudiosParallelMeridian
Why overads
Three reasons operators stop opening six tabs
5× faster reviews
Mornings used to take 60 minutes of tab-hopping and copy-paste. Now they take 10. Open one view, scan the deltas, decide, move on.
Honest about waste
We surface the spend that's not working, not just the wins. Every suggestion is grounded in a specific metric delta over a specific window.
Built for the operator's bench
Plug-and-play with how operators actually work: OAuth in a minute, no IT ticket, no SQL, no Looker rebuild. The dashboard you'd have built if you had a week.
Six dashboards. Three spreadsheets. One Slack thread. Every morning you reconstruct the same picture from scratch. Stop reconstructing. Just look.
What you get
Three things, done well
Spend
$48.2k
+4.2%
ROAS
3.84×
+0.21
CPA
$22.4
−$1.8
CTR
1.92%
+0.08
Spend by platform14d
- US Core$18.4k4.12×
- Brand search$12.9k5.06×
- Subreddit promo $4.7k2.94×
- PMax, Gear $3.1k1.94×
B2B nurture $2.4k1.61×
Unified tracker
One dashboard, every platform
Six ad platforms collapse into one normalized schema. Spend, ROAS, CPA, and CTR sit next to each other, no copy-paste, no Looker rebuild.
Daily review4 new today
Scale winner+$3.2k/wk
Scale Brand search, US (+30%)
ROAS 5.06× vs portfolio 3.84×. Budget cap hit 4 days running.
Pause underperformerFrees $4.4k/wk
Pause PMax, Coffee gear
ROAS slipped to 1.94× (−42% over 14d). 3 creatives at fatigue.
Creative fatigueLikely +0.4× ROAS
Refresh EU retarget creative
Frequency 6.1, CTR down 23% WoW. Two variants ready in library.
Audience expansion+12% reach est.
Test lookalike 2% on Meta US
Top campaign saturated at frequency 4.8; current seed ready.
Morning brief
AI analyst, every morning
Wake up to a ranked list of moves. Each suggestion cites the metric delta behind it, so you decide in seconds, not paragraphs.
Spend this month
$45,120.00
+4.2%vs last 30d
Multi-currency, no drift
- USD$48,210.47
- EUR€44,732.18
- GBP£37,914.05
- JPY¥7,381,902
- INR₹4,065,103
- AUDA$73,182
Float drift check
0.1 + 0.20.30000000000000004
overads.sum0.30
spend.toMinor4 821 047n
stored asbigint
9 mo · drift events
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Honest math
Spend tracking that doesn't lie
Bigint-precise, no float drift, six currencies handled correctly. The number you see is the number you spent.
The results
Speak for themselves
What operators tell us after their first 30 days on overads, measured against the ritual they had before.
Avg ROAS lift
4.8×
Across 30 days post-connect, measured against the prior 30.
“The first morning I opened overads instead of six tabs, I caught a $1,840/week leak on a Meta ad set we'd been auto-renewing. It paid for itself before lunch.”
Maya Chen
Head of Growth · Northwind
“Reconciling Google + LinkedIn + Reddit used to be a Friday-afternoon ritual. Now I'm done in five, and the AI flags two things I would've missed.”
Devon Park
Head of Growth · Helios Labs
40+ hrs
Saved every month
“The daily AI review feels like an analyst I never had to hire.”
Priya Raman
Managing Partner · Foundry & Co
Why they chose overads
- Faster reviews
- Honest waste reporting
- 5-min setup
- Cross-platform clarity
Insights
Want to learn more?
Field reports, engineering notes, and the operator playbook we wish existed when we were the ones reconstructing dashboards every morning.
Blog
Cross-platform attribution without the duct tape
How we collapsed six conflicting sources-of-truth into one honest dashboard.
May 14, 20266 min read
Field report
Anatomy of a morning brief operators actually read
Three years of operator feedback distilled into the format that finally stuck.
May 06, 20268 min read
Engineering
Why we store every cent as a bigint, not a float
A short, opinionated tour of where money math goes wrong, and the one-line fix.
Apr 28, 20264 min read
Honest comparison
How overads stacks up against the alternatives
We're cheaper and faster than agencies, and less of a science project than AI-only platforms. Pick the right tool for your stage.
Key features
overadsCX agencies
AI-only platforms
01
Cross-platform tracking
Built-in
Manual
Configured
02
AI-grounded suggestions
Every morning
Rarely
Generic
03
5-minute setup
OAuth
4–8 weeks
Per platform
04
Honest spend reporting
Wins + waste
Inconsistent
Wins only
05
Works without an IT ticket
Self-serve
Onboarding rep
API keys
06
Daily morning brief
Ranked actions
Weekly call
Dashboards only
Common questions
Everything else worth asking
Can't find what you're looking for? Email hello@overads.io and a human will reply within a business day.
How is overads priced?
Three plans: Starter at $99/mo (3 ad accounts), Growth at $299/mo (10 accounts, 5 users), and Scale at $799/mo (unlimited accounts, 3 workspaces). All include the AI agent, daily syncs, and CSV export.
Is there a free trial?
Yes, 14 days, full feature access, no credit card. You can connect real ad accounts and see your historical data within minutes of signing up.
Which platforms work today?
Meta, Google Ads, and Reddit are live. LinkedIn, X, and Snapchat are code-complete and gated behind a waitlist while their platform-review approvals land, typically 2 to 8 weeks per platform.
How accurate is the AI agent?
Every suggestion is grounded in a specific metric delta from a specific time window, no “consider optimizing” fluff. We track thumbs-up rate per workspace and pull suggestions that score under 40% useful out of rotation while we tune the prompts.
How do you handle data privacy?
OAuth tokens are encrypted at rest with AWS KMS using your workspace ID as the encryption context. We never log access or refresh tokens. Workspace data is logically isolated; deleting your workspace purges all associated data within 30 days. DPA available on request.
Ready when you are
Stop juggling six tabs. Start running your paid stack from one
Connect your first account in under a minute. Free for 14 days, no credit card required.