Five platforms. Five operator types.
Twenty-five practical guides, one for every combination of where you spend and how you operate. Pick the cell that looks like you.
Pick your row, then your column.
Each cell links to a full guide for that platform on that persona. Pricing math, common workflows, FAQ, the lot.
Meta Ads
CPM $8 to $22
For In-house
Meta Ads for in-house marketing teams.
swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.
For Agencies
Meta Ads for performance agencies.
stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.
For DTC
Meta Ads for DTC operators.
ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.
For B2B growth
Meta Ads for B2B growth teams.
honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.
For Founders
Meta Ads for founders.
no time, no patience for dashboards, and a budget that punishes any wasted day of spend.
Google Ads
CPM $3 to $12 on Display, $20 to $90 on Search
For In-house
Google Ads for in-house marketing teams.
swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.
For Agencies
Google Ads for performance agencies.
stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.
For DTC
Google Ads for DTC operators.
ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.
For B2B growth
Google Ads for B2B growth teams.
honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.
For Founders
Google Ads for founders.
no time, no patience for dashboards, and a budget that punishes any wasted day of spend.
LinkedIn Ads
CPM $28 to $85
For In-house
LinkedIn Ads for in-house marketing teams.
swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.
For Agencies
LinkedIn Ads for performance agencies.
stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.
For DTC
LinkedIn Ads for DTC operators.
ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.
For B2B growth
LinkedIn Ads for B2B growth teams.
honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.
For Founders
LinkedIn Ads for founders.
no time, no patience for dashboards, and a budget that punishes any wasted day of spend.
X Ads
CPM $4 to $14
For In-house
X Ads for in-house marketing teams.
swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.
For Agencies
X Ads for performance agencies.
stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.
For DTC
X Ads for DTC operators.
ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.
For B2B growth
X Ads for B2B growth teams.
honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.
For Founders
X Ads for founders.
no time, no patience for dashboards, and a budget that punishes any wasted day of spend.
Snapchat Ads
CPM $2 to $7
For In-house
Snapchat Ads for in-house marketing teams.
swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.
For Agencies
Snapchat Ads for performance agencies.
stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.
For DTC
Snapchat Ads for DTC operators.
ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.
For B2B growth
Snapchat Ads for B2B growth teams.
honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.
For Founders
Snapchat Ads for founders.
no time, no patience for dashboards, and a budget that punishes any wasted day of spend.
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All twenty-five solution guides
- Meta Ads for in-house marketing teams
- Meta Ads for performance agencies
- Meta Ads for DTC operators
- Meta Ads for B2B growth teams
- Meta Ads for founders
- Google Ads for in-house marketing teams
- Google Ads for performance agencies
- Google Ads for DTC operators
- Google Ads for B2B growth teams
- Google Ads for founders
- LinkedIn Ads for in-house marketing teams
- LinkedIn Ads for performance agencies
- LinkedIn Ads for DTC operators
- LinkedIn Ads for B2B growth teams
- LinkedIn Ads for founders
- X Ads for in-house marketing teams
- X Ads for performance agencies
- X Ads for DTC operators
- X Ads for B2B growth teams
- X Ads for founders
- Snapchat Ads for in-house marketing teams
- Snapchat Ads for performance agencies
- Snapchat Ads for DTC operators
- Snapchat Ads for B2B growth teams
- Snapchat Ads for founders