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Six platforms. Five operator types.

Thirty practical guides, one for every combination of where you spend and how you operate. Pick the cell that looks like you.

The matrix

Pick your row, then your column.

Each cell links to a full guide for that platform on that persona. Pricing math, common workflows, FAQ, the lot.

Meta Ads

For In-house

Meta Ads for in-house marketing teams.

swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.

For Agencies

Meta Ads for performance agencies.

stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.

For DTC

Meta Ads for DTC operators.

ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.

For B2B growth

Meta Ads for B2B growth teams.

honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.

For Founders

Meta Ads for founders.

no time, no patience for dashboards, and a budget that punishes any wasted day of spend.

Google Ads

For In-house

Google Ads for in-house marketing teams.

swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.

For Agencies

Google Ads for performance agencies.

stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.

For DTC

Google Ads for DTC operators.

ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.

For B2B growth

Google Ads for B2B growth teams.

honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.

For Founders

Google Ads for founders.

no time, no patience for dashboards, and a budget that punishes any wasted day of spend.

Reddit Ads

For In-house

Reddit Ads for in-house marketing teams.

swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.

For Agencies

Reddit Ads for performance agencies.

stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.

For DTC

Reddit Ads for DTC operators.

ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.

For B2B growth

Reddit Ads for B2B growth teams.

honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.

For Founders

Reddit Ads for founders.

no time, no patience for dashboards, and a budget that punishes any wasted day of spend.

LinkedIn Ads

For In-house

LinkedIn Ads for in-house marketing teams.

swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.

For Agencies

LinkedIn Ads for performance agencies.

stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.

For DTC

LinkedIn Ads for DTC operators.

ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.

For B2B growth

LinkedIn Ads for B2B growth teams.

honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.

For Founders

LinkedIn Ads for founders.

no time, no patience for dashboards, and a budget that punishes any wasted day of spend.

X Ads

For In-house

X Ads for in-house marketing teams.

swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.

For Agencies

X Ads for performance agencies.

stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.

For DTC

X Ads for DTC operators.

ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.

For B2B growth

X Ads for B2B growth teams.

honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.

For Founders

X Ads for founders.

no time, no patience for dashboards, and a budget that punishes any wasted day of spend.

Snapchat Ads

For In-house

Snapchat Ads for in-house marketing teams.

swivel chairing between three or four platform dashboards, with no shared view of spend versus pipeline.

For Agencies

Snapchat Ads for performance agencies.

stitching client reports on Friday afternoons, brand voice drift across client deliverables, billing reconciliation per client.

For DTC

Snapchat Ads for DTC operators.

ROAS reconciliation between Meta reported sales and Shopify actuals, plus creative fatigue on a small SKU set.

For B2B growth

Snapchat Ads for B2B growth teams.

honest CPL versus garbage CPL, long sales cycles that break last click attribution, pipeline contribution that the CMO can defend in a board meeting.

For Founders

Snapchat Ads for founders.

no time, no patience for dashboards, and a budget that punishes any wasted day of spend.

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All thirty solution guides