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overads

Every clickbecomes a closed deal.

The CRM picks up where the ad stops. Every click becomes a tracked, scored lead, moves across a pipeline board, has its follow-ups sent for it, and gets answered in one inbox holding WhatsApp and email.

Get startedSee pricing

Cancel anytime · Leads tracked from the first click

Inside the ad lead CRM

Lead scoring on arrival. A pipeline that moves itself.

Every lead lands in your lead pipeline with its source and a score already attached, so the marketing CRM puts the hot ones on top. Drag a deal across the pipeline and the column totals re-balance live, while the follow-ups you would have forgotten run themselves. Leads flow straight in from your cross-platform ads manager, scored the moment they arrive.

Lead list

Scored the moment they arrive

Meta lead forms, Google, WhatsApp, and referrals normalized into one list, newest first, each lead scored so the hot ones rise to the top.

New leads · today5 scored
RK

Riya Kapoor

Meta lead form

92
DV

Dev Varma

Google · search

81
MS

Mara Singh

WhatsApp inbound

74
JT

Jonas Thorne

Referral

63
AE

Aisha Ezri

Meta lead form

58

From New to Won

7 stages

Every deal walks the same visual board: New, Contacted, Qualified, Proposal sent, Negotiation, then Won or Lost.

Automations

Rules that never sleep

When a deal moves to Won, auto-create the kickoff task. When a task completes, log the note. The clicks you used to do by hand, gone.

Rule · Won deal kickoffFired

When

A deal moves to Won

Then

Create kickoff call task, due in 2 days

Done

Pipeline

A board that does the math

Seven stages from New to Won. Drag a deal forward and the stage probability and the column value totals update as it lands.

NewRs 4.8L
Meta leadRs 4.8L

Northwind, 40-seat rollout

Northwind Coffee

20%
QualifiedRs 7.2L
ReferralRs 7.2L

Atlas retainer renewal

Atlas Studio

55%
WonRs 15.4L
GoogleRs 9.0L

Bluebird annual plan

Bluebird Labs

100%
Meta leadRs 6.4L

Lumen pilot, 12 seats

Lumen Field

100%

Lead scoring

Scored on arrival

The score and source ride in with every lead, so the hot ones are on top before anyone opens the list.

The closed loop

From the first click to the closed deal

The platform promises to follow each click all the way to a scored lead. The CRM is where that promise closes: ad attribution rides with the lead into the pipeline, so when a deal is won, the revenue lands back on the campaign that earned it.

Capture
Meta Lead Ads + webhooks
Attribution
Campaign rides to the deal
Reporting
True CPL, CAC and ROAS
Ad clickTracked leadScoredPipelineClosed
overads
Handle it, then prove it

A WhatsApp CRM inbox to close. One report to prove it.

WhatsApp, email, and inbox are consolidated under one roof, so the reply happens where the lead already is. When the deal closes, Reports ties the revenue back to the campaign, source, and ad that earned it, and feeds that signal back to Signals so your unified ROAS reflects closed deals, not just clicks.

RK

Riya Kapoor

WhatsApp · Northwind Coffee

Lead score 92
Is the 40-seat plan still available?
WhatsApp · Email · InboxOne thread, full context
Conversations

WhatsApp and email, one thread

Every channel lands in one inbox under CRM settings, with the lead's score and company in view, so the reply goes out in context, not a cold tab.

Won value

Rs 0.0L

ROAS

0.0x

True CPL

Rs 0

Won revenue · 6 weeks+109%
W1
W2
W3
W4
W5
W6
Revenue tied back to the campaign that produced it
Reports

Revenue, traced to its source

Won value, true CPL, and ROAS computed on closed deals, not pixels, attributed back to the campaign and source that produced each one.

CRM FAQ

Before you start closing

Anything else? Email hello@overads.io and a human will reply within a business day.

How do leads get into the CRM?
Automatically. Meta Lead Ads and UTM-tagged webhooks create a tracked lead the moment someone converts, carrying the campaign, source, and ad with them. You can also add contacts by hand or import a list.
How does lead scoring work?
Each lead is scored from its source quality, engagement, and fit, so the hot ones rise to the top of the list. Scoring runs the instant a lead arrives, and the score travels with the lead into the pipeline.
What does the pipeline look like?
A visual board with seven stages: New, Contacted, Qualified, Proposal sent, Negotiation, Won, and Lost. Drag a deal between columns and the stage probability and column value totals update live.
What can automations do?
Rules act on CRM events. When a deal moves to Won, auto-create a kickoff task. When a task is completed, log an activity. Triggers cover deal created, stage changed, and task completed, with more actions on the roadmap.
How are WhatsApp and email handled?
Conversations across WhatsApp, email, and the inbox are consolidated under the CRM settings tab, so every reply happens in one place with the lead's context attached. Two WhatsApp backends are supported.
How does reporting attribute revenue?
Reports compute won value, true CPL, CAC, and ROAS on closed deals rather than pixel events, then attribute that revenue back to the campaign and source that produced each lead. Spend comes from your connected ad accounts.
Is my data isolated from other workspaces?
Yes. Every CRM record is workspace-scoped and isolated by tenant. Nothing is shared across workspaces, and ad-platform tokens are encrypted at rest and never logged.
What does the CRM cost?
The CRM is part of the overads superapp and included on every plan: Starter $49/mo, Growth $149/mo, Scale $299/mo. Higher tiers raise contact, automation, and seat limits.