overads CRM picks up where the ad leaves off. Each click becomes a tracked, scored lead, moves through a visual pipeline, gets auto-followed-up by automations, and is handled in one inbox across WhatsApp and email, all the way to won.
Cancel anytime · Leads tracked from the first click
Every lead lands in your lead pipeline with its source and a score already attached, so the marketing CRM puts the hot ones on top. Drag a deal across the pipeline and the column totals re-balance live, while the follow-ups you would have forgotten run themselves. Leads flow straight in from your cross-platform ads manager, scored the moment they arrive.
Riya Kapoor
Meta lead form
Dev Varma
Google · search
Mara Singh
WhatsApp inbound
Jonas Thorne
Referral
Aisha Ezri
Meta lead form
Meta lead forms, Google, WhatsApp, and referrals normalized into one list, newest first, each lead scored so the hot ones rise to the top.
Northwind, 40-seat rollout
Northwind Coffee
Atlas retainer renewal
Atlas Studio
Bluebird annual plan
Bluebird Labs
Seven stages from New to Won. Drag a deal forward and the stage probability and the column value totals update as it lands.
When
A deal moves to Won
Then
Create kickoff call task, due in 2 days
When a deal moves to Won, auto-create the kickoff task. When a task completes, log the note. The clicks you used to do by hand, gone.
The platform promises to follow each click all the way to a scored lead. The CRM is where that promise closes: ad attribution rides with the lead into the pipeline, so when a deal is won, the revenue lands back on the campaign that earned it.
One CRM · revenue attributed
WhatsApp, email, and inbox are consolidated under one roof, so the reply happens where the lead already is. When the deal closes, Reports ties the revenue back to the campaign, source, and ad that earned it, and feeds that signal back to Signals so your unified ROAS reflects closed deals, not just clicks.
Riya Kapoor
WhatsApp · Northwind Coffee
Every channel lands in one inbox under CRM settings, with the lead's score and company in view, so the reply goes out in context, not a cold tab.
Rs 0.0L
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Won value, true CPL, and ROAS computed on closed deals, not pixels, attributed back to the campaign and source that produced each one.
Anything else? Email hello@overads.io and a human will reply within a business day.
Automatically. Meta Lead Ads and UTM-tagged webhooks create a tracked lead the moment someone converts, carrying the campaign, source, and ad with them. You can also add contacts by hand or import a list.
Each lead is scored from its source quality, engagement, and fit, so the hot ones rise to the top of the list. Scoring runs the instant a lead arrives, and the score travels with the lead into the pipeline.
A visual board with seven stages: New, Contacted, Qualified, Proposal sent, Negotiation, Won, and Lost. Drag a deal between columns and the stage probability and column value totals update live.
Rules act on CRM events. When a deal moves to Won, auto-create a kickoff task. When a task is completed, log an activity. Triggers cover deal created, stage changed, and task completed, with more actions on the roadmap.
Conversations across WhatsApp, email, and the inbox are consolidated under the CRM settings tab, so every reply happens in one place with the lead's context attached. Two WhatsApp backends are supported.
Reports compute won value, true CPL, CAC, and ROAS on closed deals rather than pixel events, then attribute that revenue back to the campaign and source that produced each lead. Spend comes from your connected ad accounts.
Yes. Every CRM record is workspace-scoped and isolated by tenant. Nothing is shared across workspaces, and ad-platform tokens are encrypted at rest and never logged.
The CRM is part of the overads superapp and included on every plan: Starter $49/mo, Growth $149/mo, Scale $299/mo. Higher tiers raise contact, automation, and seat limits.
Your ads already bring people in. overads CRM turns them into tracked, scored leads, moves them through a pipeline, and reports the revenue back to the campaign that earned it. No spreadsheet hand-off.