Connect, then walk away
OAuth in your browser. Refresh tokens land encrypted in KMS. Backfill kicks off in the background.
Mission Control · cross-platform dashboard
Every ad account, in one honest read
Spend, ROAS, CPA, CTR for every connected account in one ranked view. Same four KPIs, every morning, before the first standup.
No credit card · 14-day trial · Cancel anytime
overads
NNorthwind Coffee Co.▾14 accounts ▾MC
Overview
Across all connected accounts
7d14d30d90d
Spend
$48,210
+4.2%
ROAS
3.84×
+0.21
CPA
$22.40
−$1.80
CTR
1.92%
+0.08pp
Spend
Daily spend by platform
SpendConversions
MetaGoogleReddit
Top ad accounts
ranked by 30-day spend| Account | Spend | ROAS | Δ 7d |
|---|---|---|---|
US Core | $18,420 | 4.12× | +9.4% |
 Brand search, US | $12,860 | 5.06× | +3.1% |
EU retarget | $9,140 | 2.78× | −1.2% |
 Subreddit promo | $4,720 | 2.94× | +6.8% |
| PMax, Coffee gear | $3,070 | 1.94× | −4.5% |
What you see on day one
A read that earns itself the first morning
Connect one account before coffee. Mission Control loads the four KPIs that actually matter, a 14-day trend, and the accounts you should look at first. No theme picker. No empty states.
First 90 days arrive
Campaigns, ad sets, ads, daily metrics, normalized into one schema. Most accounts finish under 8 minutes.
Standup-ready dashboard
Open the tab, scan the KPIs, the trend, and the five accounts that moved most. That's your morning.
One-click drill
Move from any KPI to any account in one click
Click ROAS, pivot to the table. Click the table, pivot to the campaign. Mission Control treats every metric as a starting point, not a leaf. No five-click drilldowns. No SQL.
- Click a KPI tile — instantly filters the trend chart and table to that metric.
- Click a platform legend — isolates Meta or Google in the trend without reloading.
- Click an account row — drills into campaigns, ad sets, and ads in that account.
Drill path3 clicks
- 1ROAS · 3.84×overview KPI
- 2Filtered to Metaplatform isolated
- 3EU retarget · 2.78×weakest account
- 4ad set: Cart · Variant Afatigued creative
The four KPIs
Four metrics. The same four. Every page.
We pinned the smallest honest set of KPIs and refused to grow it. Spend, ROAS, CPA, CTR. Same place, same order, every time you open the app. Habit beats novelty.
Spend
$48,210
What you actually paid the platforms. Stored as bigint minor units, never floats.
ROAS
3.84×
Revenue ÷ spend, rolled up from per-platform conversion values.
CPA
$22.40
Cost per acquisition, weighted by spend across every connected account.
CTR
1.92%
Clicks ÷ impressions. The earliest signal of creative wear.
The 8:30 ritual
Built for the four minutes before standup
Most operators don't need a BI tool. They need a tab they can read with one cup of coffee in hand. Mission Control fits in that window because that's all we measured against.
No widget gallery. No saved views to maintain. Open the tab, scan the row, you're done.
How a morning reads
- 08:28Open overads.io/dashboard.
- 08:29Scan KPIs left to right. CPA dropped.
- 08:30Click ROAS, see Meta carried the week.
- 08:31Click EU retarget, mark for creative refresh.
- 08:32Close the tab.
Mission Control FAQ
Questions we hear from operators
Is this the same dashboard the AI sees?
Yes. The morning brief reads the exact rows you see in Mission Control. No hidden tables, no separate BI snapshot.
Can I customize the KPI strip?
Not in v1. We pinned the four metrics on purpose. Saved views, custom strips, and segment breakdowns land in v2.
How fresh is the data?
Nightly sync at 02:00 UTC, plus an on-demand refresh button. Most accounts finish syncing in under 5 minutes.
Do you support multi-currency rollups?
Yes. Each metric is stored in its native currency, then converted at the daily ECB rate when we render the rollup.
Ready when you are
Get every ad account on one screen by tomorrow morning
Connect your first account in under a minute. Free for 14 days, no credit card.