A plain-English daily brief.
Three short paragraphs in your inbox at 06:00. What you spent yesterday, what worked, what to look at today. Written by Claude, grounded in your real numbers. Skimmable on a phone over coffee.
Use case · Founders
You just want to know if it is working.
You are running your own Meta ads. Maybe a little Google. You don't have time to learn a BI tool, you don't have budget for an agency, and you don't want to read another jargon-heavy guide. Overads gives you a daily, plain-English read of every channel, in under five minutes a day.
No credit card · 14-day trial · OAuth in under a minute
The day in your browser
Open Meta. Squint. Close Meta. Repeat tomorrow.
The Meta Ads Manager interface was designed for someone who does this full time. You are not that person. You wanted to know whether yesterday's 80 dollars in spend produced anything. You opened the wrong tab, picked the wrong date range, saw a chart with three lines and no labels, and gave up. Maybe tomorrow you will check Stripe instead.
You do not need a dashboard. You need an answer. Overads sends you the answer at 06:00 in three short paragraphs and stops there.
What overads does for founders
Three things, nothing more
One dashboard, four numbers.
Spend, return, cost per customer, click-through. The same four metrics, every time. No widgets to configure, no saved views to maintain. If you can read a Stripe receipt, you can read this.
Alerts only when something is wrong.
No daily digest, no notification badge. A Slack ping or email lands only when the ad spend is leaking, the conversion stops, or a campaign goes off the rails. The rest of the time, silence.
What you get on day one
Five things, in under ten minutes
- 01
Connect Meta and Google in one OAuth pass
No copy-pasting account IDs, no waiting for an integration team to ping you back.
- 02
Backfill of the last 90 days
Runs in the background. You walk away, you come back to a populated dashboard.
- 03
Plain-English brief, first one lands tomorrow at 06:00
Set the timezone, set the email, you are done.
- 04
Four-number dashboard, no setup required
Spend, return, cost per customer, click-through. Same place, every visit.
- 05
Alerts only when something is wrong
Default thresholds tuned for founders running under 1,000 dollars a day. Adjust if you want.
From a founder
"I was running Meta ads for my SaaS in the gaps between support tickets. I had no idea if it was working. The first morning brief told me my Google retargeting was eating 40 percent of my spend for almost no signups. I paused it, redirected to Meta, and finally felt like I was making decisions instead of guessing."
AK
Anil K.
Solo founder, pre-PMF B2B SaaS
Founder FAQ
Questions solo founders ask before signing up
I am pre-revenue. Do I really need this?
If you are running ads at all, yes. Even a 200 dollar a day spend benefits from a daily brief that tells you whether you are wasting it. The Starter plan is built for solo founders, and the free trial covers everything for 14 days.
I don't know what ROAS or CPA means. Will I understand the dashboard?
Yes. The daily brief is written in plain sentences. ROAS is shown as 'every dollar spent returned X dollars'. CPA is shown as 'each new customer cost Y dollars'. The jargon is there if you want it. You don't need it.
How long does setup take?
Under five minutes for the first ad account. OAuth, pick the account, wait for the backfill. Most founders are reading their dashboard inside ten minutes of signing up.
I am running Meta and Google. Do I need both connected?
Connect what you run. One platform is fine. Add the second when you are ready. The dashboard works the same whether you have one or six.
What is the daily brief actually like?
Three paragraphs in your inbox at 06:00. Yesterday's spend, the channel that worked best, the one thing to look at today. Written by Claude, grounded in your real numbers. No filler, no jargon.
Do I need to cancel before the trial ends?
Yes, but we email you three days before the trial ends with a one-click cancel link. No card on file during the trial, so there is nothing to charge if you forget.
Can I bring an agency in later?
Yes. Invite the agency as a guest seat when you hire one. Revoke in one click. Your data stays yours.
Built for the solo founder
Get an honest read of your ad spend by tomorrow morning
Connect Meta or Google in under a minute. Free for 14 days, no credit card.