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overads

Every lead scored.Every deal counted.

You run ads to win customers, not clicks. Overads scores every lead the moment it arrives, follows it across the pipeline, and counts your return on the deals that close, not on the pixels that fire.

Get startedSee pricing

Cancel anytime · Google and Meta connect today, LinkedIn is in review

For B2B growth teams

The ad, the lead, and the deal in one place

Most teams buy clicks in one tool, chase leads in a second, and report revenue from a third. Overads keeps all three together, so the number Marketing shows is the one Sales already agrees with.

Lead list

Scored the moment they arrive

A lead from a Meta form or your website lands in the built-in CRM with its source and a score already attached. The hot ones sit on top.

New leads · scored on arrival
Priya N. · fintech startupMeta lead form92
Daniel R. · logistics firmGoogle search ad74
Ana M. · design agencyWebsite form41

Score and source ride in with the lead. Nobody types them.

Pipeline

Long deals stay visible

Every deal walks the same board, from New through to Won or Lost. A six-month sale never disappears into a spreadsheet.

Pipeline · this quarter
New14
Contacted9
Qualified6
Proposal sent4
Won2

Return

Counted when the deal closes

Return is written when a deal is marked Won, never when a pixel fires. The revenue lands on the campaign that brought the lead in.

Campaign · demand gen EU
Spend, last quarter$8,400
Deals marked Won3
Won revenue$31,000
Return, on closed deals3.7x

Channels

What connects today

Google and Meta sync campaigns, ad sets, and ads. Snapchat shows spend totals only. LinkedIn and X are still waiting on ads API access, so nothing arrives from them yet.

Connected channels
Google AdsCampaigns, ad sets and ads sync
MetaCampaigns, ad sets and ads sync
LinkedInSpend only · waiting on ads API access
XSpend only · waiting on ads API access
SnapchatSpend only

Before the call

Know what AI search says about you

Signals shows how Gemini and Perplexity describe your brand on every plan, with ChatGPT, Copilot, and Google AI Overviews as an add-on. It watches Reddit, Hacker News, news, and reviews in the same feed, so the seller knows what the buyer just read.

AI search
Geminievery planPerplexityevery planChatGPTadd-onCopilotadd-onAI Overviewsadd-on
Open web, same feed
RedditHacker NewsNewsReviews
B2B FAQ

Before you move the pipeline

Anything else? Email hello@overads.io and a human will reply within a business day.

Will it show my real cost per lead on LinkedIn?
Not yet. LinkedIn is still waiting on ads API access, so no LinkedIn spend or leads arrive today. Google and Meta connect now, and their cost per lead lines up against the built-in CRM, where the lead and the deal both live.
How does lead scoring work?
Each lead is scored the moment it arrives, from its source quality, engagement, and fit. The score rides with the lead into the pipeline, so the hot ones sit on top of the list before anyone opens it.
How do you handle a long sales cycle?
The pipeline is built in, so a deal that takes six months stays visible the whole way. Return is counted when the deal is marked Won, and the revenue lands back on the campaign that brought the lead in. There is no HubSpot or Salesforce connector: the built-in CRM is the only CRM overads reads, so if your pipeline lives elsewhere you would keep two records for now.
Can I see what buyers are reading about us?
Yes, through Signals. It shows how Gemini and Perplexity describe your brand on every plan, with ChatGPT, Copilot, and Google AI Overviews as an add-on. It also watches Reddit, Hacker News, news, and review sites in the same feed, so the seller walks into the call knowing what the buyer just read.
Can I share the numbers without buying more seats?
Seats are unlimited on every plan, so invite the whole revenue team. We only meter the things that cost us money to run, like Signals scans and AI suggestions.
What does it cost?
One subscription covers everything: Starter $49/mo, Growth $149/mo, Scale $299/mo. The CRM, the pipeline, and the dashboard are included on every plan.