CPL that reconciles to your CRM.
Spend by campaign, leads by UTM, opportunity value by source. One join in one view, so the LinkedIn CPL you report is the same one HubSpot will defend in the QBR.
Use case · B2B growth
LinkedIn CPL, honest for once. Across every channel.
B2B growth teams run LinkedIn, Google, Reddit, sometimes X, and stitch it all together with a HubSpot dashboard and a Slack channel. Overads collapses the stitch into one read, then layers brand signals on top so the AE walks into the demo knowing what the buyer just posted.
No credit card · 14-day trial · LinkedIn, Google, HubSpot in one OAuth pass
The day in their browser
Six channels, two CRMs, one CPL nobody trusts
LinkedIn says CPL is 84 dollars. HubSpot says the marketing qualified leads from that campaign closed at 0.3 percent. Reddit Ads says cost per click looks great, but you have no idea what happened after the click. Sales asks why the pipeline is light. Marketing pulls a deck. Both teams leave the meeting blaming attribution.
B2B does not have a creative problem. It has a coherence problem. Overads gives both sides of the funnel one ledger so the room agrees on the numbers before the meeting starts.
What overads does for B2B growth
Three pieces of glue, one room
Anomaly detection tuned for B2B noise.
Form-fill bot spike on Tuesday. 4x lead surge from one source. Email-domain distribution shift. We flag the patterns that usually mean a noisy week, not a real lift.
Brand signals from Reddit and Hacker News.
Public mentions of your product, your competitor, your category. Scored for sentiment, ranked by urgency. The AE walks into the call already knowing the buyer's last post.
What changes in the first sprint
Six things B2B growth teams get back
- 01
One CPL number that survives the QBR
Reconciled across ad platform and CRM. Marketing and Sales report the same figure.
- 02
Anomaly flags before the weekly review
Bot spikes, source shifts, and CPL drift all surface in the daily brief.
- 03
Brand signals piped to the AE the morning of the demo
Buyer posts on Reddit at 09:12, AE knows at 09:14.
- 04
LinkedIn cost-per-action that you can compare to Google
Same schema, same currency, same period. Honest channel mix decisions follow.
- 05
Pipeline by source, not just MQL by source
Weighted pipeline ties spend to revenue, not to form fills.
- 06
Read-only CRO seat at no extra cost
Share the dashboard, keep the budget controls locked.
Numbers B2B teams report back
What the first quarter looks like
CPL gap closed
from 38% to 6%
Median delta between ad platform CPL and CRM CPL after reconciliation.
Bot leads caught
1 in 14
Typical share of MQLs flagged as low-confidence by anomaly detection in B2B campaigns.
QBR prep
5x faster
From a 6-hour deck build to a 75-minute review of the weekly brief.
AE prep signals
12 per week
Median number of Reddit and Hacker News mentions routed to AEs for warm-call context.
B2B FAQ
Questions B2B teams ask before they buy
Will it tell me my real CPL on LinkedIn?
Yes. We pull LinkedIn's reported lead value and reconcile it against the leads HubSpot or Salesforce booked under the same UTM. The number Marketing reports finally matches the number Finance sees.
Can I track Reddit and Hacker News mentions of my product?
Yes, through Brand Signals. Every public mention is scored for sentiment and urgency in under 15 minutes. Most B2B teams pipe high-urgency negative mentions to a private Slack channel so the AE sees it before the demo.
What about MQL noise from form-fill bots?
We do not score leads for you. We do flag suspicious patterns: a 4x spike in leads from one campaign in one hour, a sudden shift in email-domain distribution, repeated identical UTM combos. You decide what to do, we just put it in front of you.
How does it handle long sales cycles?
Pipeline value flows in from your CRM via the HubSpot or Salesforce connector. Overads ties spend to opportunity, not just to MQL. You see CPL today and weighted pipeline by channel over the last 90 days, side by side.
Do you support LinkedIn Conversations Ads and Document Ads?
Yes, both flow through the LinkedIn connector. Metrics live in the same schema as your search and display data, so the cost-per-action numbers are comparable across formats.
Can I share with the CRO without giving them a paid seat?
Yes. Read-only seats are free. The CRO sees the dashboard and the weekly brief, they cannot adjust budgets or push creative.
What about ABM dashboards by account list?
Account-list segmentation lands in the next quarter. For now you can tag campaigns by target segment and filter the dashboard by that tag.
Built for the B2B funnel
One CPL, one brief, one room that finally agrees
Connect LinkedIn, Google, and your CRM in one OAuth pass. Free for 14 days, no credit card.