Notes on running paid media, building a tool for it, and the small decisions that compound into a better morning review.
May 18, 2026 · 6 min read
A weekly tab takes a Sunday afternoon. A real merge layer takes ninety seconds. Here is what changed when we stopped pretending Sheets was a database.
Three years of daily numbers, one weird curve. The pattern that shows up before a campaign breaks is not the one most teams watch.
What it is, what it isn't, and the guardrails that keep it from sounding like every other LLM dashboard pitch on the timeline.
Float drift is the kind of bug that costs you a customer once and your reputation forever. We picked minor units on day one. Here is the audit trail.
Ranked actions, plus the metric delta behind each. We tried five formats. Only one survived the 8:30 AM coffee test.
